February 6, 2024
Avon held its annual Kickoff meeting for Representatives on January 26, 2024. (I know; I’m a little late getting this post together. Life happens.)
Anyway, here are some of the topics you may be interested in. I am focusing here on the topics of interest to customers, but if you are a current Representative or even someone who is thinking about joining, you may be interested in these topics also.
2024 Main Priorities
The company has three main priorities to address in 2024:
- Stabilizing Product Supply. We’re all painfully aware of the supply issues that have been going on throughout 2023. These issues were due to Avon abruptly losing its manufacturer over a contract dispute, and having to scramble to get the products made elsewhere. We’re talking about 6,000 SKUs that had to be completely restarted from Square One. This involves not only finding a new factory, setting up production lines, ordering raw materials, and hiring staff, but also obtaining all the necessary government approvals for personal care items. These things take A LOT of time and effort. The good news is, some of the products are already back in stock, some are in production now, and some are still in the approval process. Soon everything will be back to normal.
- Strategic Product Portfolio. The company is evaluating the present product lineup, as all companies do, and plans to introduce several new Avon-branded products during the second quarter. Some products with low sales volume will be exited. They are considering possibly bringing back the household products. (We can hope – those cleaning products were the BEST! The HomeStar Glass Cleaner took the mold off the side of my house with just a squirt and a wipe! And the Fresh Fiji laundry products are amazing! Fingers crossed for this.)
- Building Connections. This means improved communications, including with Representatives and with Customers.
Brochure Improvements
Avon heard us – As of Campaign 6, the generic QR code that leads to the main corporate site will be removed from the back side of the brochure, as will the corporate phone number.
In Campaign 8, the “Product Guide,” which was simply a repetition of everything in the brochure and wasted half the pages, will be gone.
And, can we get a “Hallelujah”? Beginning with Campaign 12, the brochure will be back to 160+ pages, with product “stories” and actual models for the clothing items!
Not sure why they made the drastic changes to the brochure at the beginning of the year, but they heard us loud and clear and are making it right again. Another factor could be that sales were down due to many products not even being in the brochures. Not everyone uses the internet to shop. Many people still want to hold a catalog in their hands and fold down the pages of stuff they want. Maybe it took this experiment to send that message to corporate. Whatever the reason, we’re glad it’s coming back!
New Products to be Introduced Soon!
Several new products will be launched in the near future, including a beautiful new floral fragrance (hint: who loves orchids?) and a new Far Away version. There will also be new, on-trend fashion and jewelry to add to your wardrobe.
On the skin-care side, look for new serums to beef up your skin-care routine. Plus, how about “Skin Care Meets Makeup”? Yes, there will be new makeup products that incorporate skin-care ingredients like peptides. I can’t wait to try those! And watch for some new matte lipstick shades too!
Have you heard the buzz about snail mucin? It’s all the rage in skin care right now, and Avon will be offering its own line in Campaign 10.
Not familiar with snail mucin? Neither was I, so I did some research. According to the Mayo Clinic website, it appears that “certain types of snail mucin have moisturizing and protective qualities that are good for your skin. Snail mucin contains antioxidants that may help reduce signs of aging like wrinkles, uneven skin tone and sagging. Studies indicate that snail mucin helps with skin regeneration and protects against damaging free radicals.”
In one study, snail mucin users saw significantly improved fine lines, crow’s feet and luminance when compared with people in a group that used a placebo product without snail secretions. Also, it was noted that snail mucin could potentially help protect against melanoma, a dangerous skin cancer. In a study, snail mucin helped decrease the spread and growth of melanoma cells in the lab. (This is of special import to me, since I’ve already had two melanoma spots removed.) This is potentially huge!
In the Bath & Body category, a new Skin So Soft line will be introduced with the light scent of eucalyptus mint! These will be vegan products with sustainable packaging. Way to go, Avon!
Shop & Learn Events
Mark your calendar for the Shop & Learn Events, currently happening every Thursday at 3 p.m. Eastern Time. Each event provides a fun, informative overview and demonstration of select products. And to make it even more fun, the events almost always include a coupon code for FREE product bundles and FREE shipping with your $60+ or $100+ order! These bundles include two to four full-size products for you to enjoy and are a great value for the money (i.e., ZERO DOLLARS). The codes are good from the time of the event (3 p.m. ET on Thursday) until 11:59 Pacific Time on Friday!
If you follow my Facebook page, @joyoflipstick, I share the codes and product bundles on the morning of the events, so you can see what you get when you order. Note that you do not have to actually tune in to the Shop & Learn to use the codes, because you may be at work or not at home during the event. We got you covered!
Shop Online for the Best Deals
When you shop with me online at joyoflipstick.com and opt-in for emails, you’ll receive exclusive offers and coupon codes not available to the general public and not in the brochures. And when your online order is for $40 or more, I’ll send you a special thank-you gift in the mail because I appreciate you!
Questions?
Just fill out the form below and I’ll get back to you ASAP.
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